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Wired Summit 2023
Visual communication, paid media
Visual communication, paid media
Date
Mar - Sep 2023
At the Wired Summit 2023, I was responsible for the design and visual strategy of the event’s ticketing process. The strategy was divided into several phases: awareness, early bird, special offers, and hard sale. The event was a success, with a focus on artificial intelligence applied across various sectors such as marketing, transportation, logistics, the environment, and new technologies. The speakers played a key role in spreading awareness about the event, and we created special packages that offered attendees a VIP experience, including one-on-one talks with the speakers. To enhance visibility, we utilized a variety of communication positioning strategies, including paid media campaigns, influencer strategies, and out-of-home advertising such as billboards, as well as publications in magazines to reach a broader audience.